For those of you that need extra incentive to reach personal goals you've set for this year such as losing weight, eating better or exercising more, stickK.com presents the concept of the anti-charity. You can purchase a commitment contract of any value to incentivize reaching some personal goal. If you succeed, you don't pay anything. If you fail to meet stated goals as determined by stickK's referees, all of your contract money is donated to an organization you select, which may possibly be one you loathe.
For those of us who bleed blue and white, what better incentive exists than to put your own money on the line which, in the event of failure, is donated to the athletic departments of Pittsburgh, Michigan or Notre Dame? Now you can negatively correlate the success of programs you despise with your own personal achievements.
The creators, faculty at Yale, suggest the anti-charity strategy may be much more effective towards achieving one's goals than simply selecting a charity like the Red Cross, though clearly not as beneficial to society. Here's the FAQ.