Profiles In Plagiar-Agism: John Cooper
Profiles In Plagiar-Agism is an offseason series being run to examine the history of exit plans. We will be analyzing some of the greatest football coaches of all time and determining any parallels between their final days and those that are facing Joe Paterno.
Editor's note: I know, I know...John Cooper? Not really Plagiar-Ageworthy, but seeing as he is now a card holding member of the College Football Hall of Fame, I thought he might make a decent case study.
(Previous episodes: Paul William "Bear" Bryant, Lou Holtz)
Programming Note: This is the last re-run of the series; a real-live-actual "great" football coach will be part of the soon to be released new episode.
John Cooper Coaching Years: 1977-1984 Tulsa, 1985-1987 Arizona State, 1988-2000 Ohio State.
Mythical National Championships: None.
Conference Championships: Three, all shared.

Backstory: After growing up in Tennessee, Cooper earned his keep as an assistant at Iowa State, Oregon State, UCLA, Kansas, and Kentucky. He was later handed the keys to the Tulsa program where he managed a 57-31 record. He was given the job at Arizona State and earned a Rose Bowl bid in just his second year. However, as a sign of things to come, in three seasons he never beat in-state rival Arizona.
Regardless, Ohio State came calling and Cooper took the job in 1988. His progress there was slow but steady, leading to his first (shared) Big Ten Championship in 1993. As mentioned earlier, he would share a total of three conference championships, and as most of you know, could rarely beat Michigan. He was fired in 2000 almost exclusively because of his 2-10-1 record against the Wolverines. The most painful appears to be the 1996 game, in which an undefeated Ohio State team, ranked #2 and playing at home, took a 9-0 lead into the locker and lost 13-9. Michigan was 8-4 that season and cost Ohio State an MNC.
From there the whispers became rather loud calls for a replacement. While Cooper would recruit with the best of them, some said he either lacked coaching skills that were needed at the top level or maybe just didn't have the confidence to "win the big games". He was fired in 2000 after an 8-4 season, a loss in the Outback Bowl (Cooper was 3- 8 in bowl games with Ohio State), and yet another defeat at the hands of "that team up north".
Current Legacy: When a fanbase gets sick of the "almost made it" seasons, a dramatic move usually comes back to bite them in the ass. Nebraska and that whole story. At one point Cooper finished in the top two of the Big Ten seven years in a row, no MNCs, but second in the nation twice. There are two roads to take at that point: either try to weather the storm and wait to get over the hump, or hire a guy who has never coached at the D1a level. They did the latter, and as a result of Jim Tressel's success, Cooper is either the but of a joke or, if your a Michigan fan, the face of better times. I can't remember the last time I heard an Ohio State fan say something good about the guy.
But we have to be a little bit fair here: if Ohio State's last 8 years had been more like that of any other Big Ten team (or any other team, period), Cooper would likely still be highly respected. He's not, though, mostly because of three MNC Game appearances and several additional BCS bowls under the first installment of the Tressel era.
So What Did We Learn? Cooper coached at Ohio State for 13 years, and thus played his "biggest game of the year" thirteen times. Penn State has no active rival, but it is fair to say Ohio State and Michigan tend to be the bigger games. Paterno's record against Ohio State the last thirteen years: 5-8. Not 2-10-1, but not great either. Against Michigan: actually I don't fell like typing it out. Bowl games: 5-2. Since joining the Big Ten that's 9-2. So the pictures don't exactly fit right over each other, but there is a trend here.
So how bad is it? That's really what I'm getting at. At what point would a normal coach be fired? While 2005 was a great season, all it's really been doing, for me, is reinforcing how athletic and driven Michael Robinson was. The loss at Michigan this year was a direct result of coaching, and while I am of the opinion that Morelli was uncoachable (the way he would get better and then totally revert is a big factor), a coach can either tailor a gameplan for a crappy qb or start developing one of the two other quarterbacks that are ready to play the position. That was not done even in the slightest for two years.
What is interesting is that the lack of a rival is probably helping Paterno right now. Can you imagine the reaction if these big game records were against Pitt (you have to do two things to imagine this: (1) try to remember what the Pitt game meant when it meant something, and (2) try to forget that Pitt has been garbage for the last decade+)? Even the biggest supporters of Paterno would start to hurt a little bit.
But let's be clear: we need to be totally sure we understand what is being given up before we say with confidence that it is time to move on. Sure, things could turn out like they did in Columbus, but they could also turn out like they did in Lincoln or South Bend. Risks, rewards, ect.
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Great question....
Clearly it depends on when the coach started, but I’d say a normal coach would have been fired after 2001 if they had been there a few years, and after 2003 if they had started in, say, 1999.
This is an interesting series for just that reason. Penn State/Paterno is not a normal situation, so how will it be handled?
by speedomike on Jul 16, 2008 10:49 PM EDT 0 recs
PSU without JoePa
Tradition, family, education at the same level? Maybe and Maybe NOT.
IF it is all about winning we still can argue, but if it’s about all else I don’t think so. Tell me who thought that JoePa’s salary was 1/2 mill. Stand up and be counted. You know what camp I’m in. Think of it as a job. You came into the company and it was a average company and almost single handed you turned it into a Nationally recognized company with revenues far beyond your wildest dreams. You have had many offers with more prestige and with more money. You have worked for a salary far below the norm for many years. You have worked day and night (literally) to promote your company and have reeled in investors like no other company till this day. In the year 2005 you had one of your best years and since then, not bad years but respectable, definitely. And now they want to fire you or force you to quit (the chance of finding a similar job are infinitesimal). Tell me, if it happened to you, would you not be bitter. Tell me how you would feel. I know how I would feel.
by aluf on Jul 16, 2008 11:57 PM EDT 0 recs
If PSU were a company...
If we think of PSU as a company, and Joe took what we had (which was a pretty successful program) and turned it into one of Fortune’s most successful, after 2000-2004 he’d have been moved from CEO to a BOD position, etc. We wouldn’t exactly kick him out, but he wouldn’t have the reins anymore.
by Screen Name 20 on
Jul 17, 2008 7:58 AM EDT
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paterno
Not that this has much to do with anything, but keep in mind “aluf” paterno’s released salary figure was just his ‘base salary’ and did not take into account any monies received from endorsements, speaking engagements, sponsors, etc. Of the 12 or so ‘big-time’ head coaches (urban meyer, nick saban, ron zook, jim tressel, rich rod, les miles, bobby petrino, bobby bowden) that I researched, paterno’s base salary was significantly more (at least +200K more) than any of their respective ‘base salaries’. So keep that into perspective. I’m not saying, I’m just saying.
by bucksumo on Jul 17, 2008 3:42 PM EDT 0 recs
That just can't be right.
endorsements, speaking engagements, sponsors, etc – None of that comes from the university.
All of those guys you have listed have conracts paying them (well) in excess of a million dollars a year. I just don’t think that there is any way you can do the math that ends up with Paterno earning more than Nick Saban.
For the Glory; National Champions 1982, 1986, 1994
by jesse. on
Jul 17, 2008 4:23 PM EDT
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paterno
I never said that paterno made more total money than nick saban, I simply stated that his ‘base salary’ far exceeds a lot of big name coaches in the college ranks. Whenever a coaches contract totals are announced (ie. nick saban earning 4+ million per year) they take into account their base salary as well as monies received from other endorsements, etc. While these usually do not come directly from the university the base salary does. And from what I’ve found his base salary is one of the highest in the country (kirk ferentz’s base salary is higher than paterno’s…but he’s the only one i’ve found). Here is a link to an article from the Daily Collegian that sparked my interest and started my research (http://www.collegian.psu.edu/archive/2007/11/30/paternos_base_salary_512664.aspx). Here is a paragraph from this article that states basically what I’ve said:
“The figure is not inclusive of other compensation, such as money from television and apparel contracts as well as other bonuses that Paterno and other football bowl subdivision coaches may earn, said Robert Gentzel, SERS communications director. The release of these amounts can only come at the university’s approval, which Penn State Spokeswoman Lisa Powers said will not happen.”
All I’m saying is that paterno makes way more than his released base salary figure (and this total will probably never be known) and I just want people to put that into perspective since I hear a lot of “paterno only makes half a mill, what a bargain” talk. I’m not saying he’s overpaid, I’m not saying he should retire, I’m not saying he’s old, well actually, yeah he’s old. I’m just saying that if you do some simple research (most of the college head coaches salaries and total compensation packages are available via a simple google search) you can then get a good idea of how much he makes and thus put this into perspective versus his released base salary.
by bucksumo on
Jul 18, 2008 8:35 AM EDT
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Who are the "big name" coaches with a base salary lower than Paterno?
For the Glory; National Champions 1982, 1986, 1994
by jesse. on
Jul 18, 2008 8:51 AM EDT
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coaches
Here’s just a handful
bobby bowden base: $165,000 total released annual salary: $2.0 million
ron zook base: $205,000 total released annual salary: $1.5 million
jim tressel base: $386,000 total released annual salary: $2.4 million
les miles base: $300,000 total released annual salary: $2.5 million
rich rod base: $300,000 total released annual salary: $2.5 million
kirk ferentz base: $1.2 million total released annual salary: $2.7 million
nick saban base: $225,000 total released annual salary: $3.85 – $4.0 million
tommy tubberville base: $210,000 total released annual salary: $2.0 million
if you need more, just ask.
by bucksumo on
Jul 18, 2008 9:34 AM EDT
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Where did you get these numbers?
For the Glory; National Champions 1982, 1986, 1994
by jesse. on
Jul 18, 2008 9:36 AM EDT
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number
do a google search for each coach with the following simple text:
“ base salary”
it’s very easy to find these numbers, which is why it miffs me that it took a court order to release paterno’s.
by bucksumo on Jul 18, 2008 9:38 AM EDT 0 recs
the reason psu didn't want to release joe's salary
didn’t really have anything to do with joe or his salary. The request wasn’t for just his figure, but those of all penn state employees. The school fought it because they didn’t want to have to reconcile the salaries of every official at the school.
I have a feeling the school would have happily revealed his salary if that was the only one requested.
Kevin @ Black Shoe Diaries
by Kevin HD on
Jul 18, 2008 10:11 AM EDT
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I've always suspected...
...that the true motivation for fighting the suit was to protect the salaries of university administrators
For the Glory; National Champions 1982, 1986, 1994
by jesse. on
Jul 18, 2008 10:16 AM EDT
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Well
The main issue is what the university pays him. Every single person you listed up there has a contract that guarantees that they will earn more than a million dollars per year. Without reading the contracts, it’s impossible to make an apples to apples comparison of salaries. Of course, there is no sequence of events that will allow for Nick Saban to make only $225,000 this year, unless of course he died in the second week of January. Rich Rodriguez is going to get paid, and the dirty little secret is that he is going to get paid by the boosters (just like he was at WVU), just like Nick Saban, and Bobby Bowden (remember who paid the buy out for his kid?). I’ve never heard that Joe Paterno’s salary is structured in this way, and I suspect it’s not.
If your point is that the “base salary” number is meaningless, I think you have a point. But I suspect that Nick Saban’s base salary is a lot more meaningless than Joe Paterno’s.
Another thing you have to consider in the base salary discussion is that Joe Paterno has worked for Penn State for more than 50 years. He is the most tenured employee of the state of Pennsylvania, not just Penn State. Figure in cost of living raises, inflation, and reasonable merit bumps for five undefeated seasons, twenty something bowl wins and two National Titles and it stands to reason that his base salary would be more than the guys you listed, most of whom have been at their school less than five years.
it miffs me that it took a court order to release paterno’s
I’m sorry about that, but seriously, why exactly is it any of our business? Nobody has ever articulated to me exactly why what Coach Paterno earns needed to be a matter of public record. Want to know and need to know are not the same thing.
For the Glory; National Champions 1982, 1986, 1994
by jesse. on
Jul 18, 2008 10:13 AM EDT
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paterno
i never said it was any of my business, i simply stated that it miffs me that i can easily find steve spurrier or frank beamer’s base salary, incentives, and total compensation package with a simple click of the mouse and paterno’s salary is a secret. i’m just wondering why that is. i’m sure some of these other schools are state schools (similar to penn st) yet they divulge their coach’s and other high-profile employee’s salaries. i’m not saying it’s right, although it may be more of a ‘sign of the times’ thing, i’m just asking the question of why it was so difficult to release his total compensation (which will never happen). does he make so much money that the naysayers back in the ‘dark years’ would have had enough ammunition which would have ultimately led to paterno’s departure?? who know. does he only make $512,664?? doubtful, considering he donated enough money to build a wing onto patee library, but possible. look, i’m not try to drag anyone through the mud or attack anyone, i’m just asking some questions.
by bucksumo on
Jul 18, 2008 10:31 AM EDT
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It's fine to ask questions
Does he only make $512,664? No. Obviously he earns money from Nike, like many coaches that is not included in their base salary, and probably not even in the total salary numbers you quoted above. I’m sure he collects speaking and appearance fees, fees from his radio show, and his endorsements, although I don’t think the Charcot Marie Tooth Association pays very well.
Another interesting question is who pays the 2,200,000 between Rich Rodriguez’s base salary and his actual guaranteed salary. 2.2 million dollars buys a lot of access. Once coaches work for the boosters and not the university, you have to wonder who is in charge of the athletic program don’t you?
For the Glory; National Champions 1982, 1986, 1994
by jesse. on
Jul 18, 2008 11:26 AM EDT
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good pull on the charcot marie tooth association
that’s a very good point as i’m sure a lot of athletic departments at football-rich schools are influenced more by boosters and their politics as opposed to the school’s administration (president, board of directors, etc.). hopefully that doesn’t happen here, although with the way tim curley has run things maybe a change wouldn’t be too awful.
by bucksumo on
Jul 18, 2008 12:01 PM EDT
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