Two things strike me here: (One good, One bad)
1) Bad: The amount of total budget shortfall we have versus other schools.
2) Good: The high percentage of our recruiting budget that is allocated for women's sports. This is a good thing and can maybe explain some of our success in volleyball and soccer (our Lady Lions just pulled in top recruits from from England (2) and one from Vegas).
We are at a disadvantage on the football recruiting trail when comparing ourselves to other schools (aside from Jay Pa). As an extreme example, Tennessee allocates almost 6X as much to men's sports as us.