I had to work in Baltimore/D.C. for a while, and would constantly hear these ads. There is another one that would always play for a company called “rent & roll.” As someone with a marketing degree (but dislikes marketing) I was always amazed how easy it was to rip off black people from the inner-city (yes, I realize white people are falling for this too, but given the demographics and intent its mostly black people) just ad a little jingle plus with extra bass, some celebrities, and then charge 12% interest on a no-credit check car loan. Even better RENT rims to them complete with automatic bank withdrawls on payday, at quadruple the cost of purchasing them with saved money. Oh, yeah and there is another commercial where you can get a small loan with outragous interest by simply stopping in and handing over your vehice’s title.