Why does the media always hype Terrelle Pryor when they discuss Ohio State football? Doesn't this guy suck? No, he doesn't really suck at all. But I'd argue he really hasn't yet done more for his football team than Daryll Clark or Ricky Stanzi.
Ohio State wins ten games every year because they're exceptionally talented, especially on defense. They employ a simple scheme that punishes most but not all (You see, because they're bad against the SEC) offensive lines, shuts down running games, and makes quarterbacks run for their lives. They're very much like Penn State, but with names on their uniforms and more annoying fans.
The mainstream media - ESPN in particular - doesn't seem to hype defensive football unless it's USC or the SEC. 13-6 kind of games don't bring in the really, really casual viewer, and since ESPN is always focusing more on the Entertainment part of their name, they probably think it's just smart business.
So, to cut to the chase, if the media wants to hype Ohio State (Remember, Ohio State once received as much hype as the entire SEC), but boring, slow, defensive Big Ten football doesn't excite people, then you have to go with the five star athlete at quarterback.