I have learned 3 things are for sure, following the B10 Media Day(s):

1.  Joe is old

2.  B10 championship game will start next season

3.  9 conference games is going to be a reality (same link)

9 conference games is actually the most interesting part for me, because 9 conference games means there is a legitimate opportunity for us to maintain yearly meetings with Nebraska, Ohio State, and Michigan.  I think it's reasonable to assume that those 3 teams and ours make for the most lucrative match ups in the conference*, so making sure they happen every season should be a top priority for the B10 execs.  There's just no reason to leave that money on the table b/c scheduling is too hard -- and I think the 9 games is the means to that end.

Basically, if nothing else comes from the conference expansion, I'm more then happy.  We get to crown a real champion every year.  We get an extra meaningful conference game every season.  We also have a great shot at protected series with Nebraska, Ohio State, and Michigan -- thru the magic of scheduling a 9 game conference schedule. 

If the B10 gives us those things, I see this expansion as an overwhelming success and I sincerely hope we stop here for at least another 20 years.

*Yes I realize I've left out Iowa.  They have a huge fan base and I'm sure they get great ratings for games.  But they're Iowa, and I'm sick of losing to them every year and I hope they're off our schedule until Ferentz becomes our next head coach retires.