There's an article on Adam Rittenberg's blog on ESPN today comparing Big 10 and SEC in regards to revenue generation. But, the article also pointed out that "Penn State generated the most football revenue ($70,208,584) and highest football profit ($50,427,64)" in the Big 10 and "Penn State's athletic department turned the largest profit in the Big Ten ($26,354,087), followed by Michigan ($24,549,181) and Michigan State ($18,477,200)", yet "Ohio State spent significantly more on football ($31,763,036) than any other Big Ten squad (Wisconsin ranks second at $22,041,491) and about $13.4 million more than Michigan".
So does PSU spend enough on football? Do we get what we pay for? If we want to be elite, we need to spend like an elite. Even if they dumped an extra $10 million into football the school would still be turning a good profit. Yes, when JoePA finally hangs up the black shoes the school will need to drop a few bucks to get a top-flyte coach...they better or PSU is doomed to mediocrity for a long time.