Can we possibly convince him to make a weekly habit of this for, oh, say the next 9-12 months. Or just send our $10-$15K PR retainer to him instead of the firms we've hired. It would probably be a better use of the money. Plus has anyone checked out the Chairman of THEIR BoT? The guy founded Limited, Victoria's Secret, Express... I wouldn't be surprised if we found out he had a thing for... And yes, we all know what tO$U does.