Highly recommend that you check out this article. I was going to cut and paste some of it, but in order to keep credit where it is due, will just share this link. Take a look at the sidebar and you will see her 9 tips for "Protecting your brand from digital assault." As I scanned it, I was not shocked to see that the BOT’s and their PR firm appear to have skipped from step 1 straight to step 9 and failed to do any of these relatively simple items to help address a fiasco. I know I’m preaching to the choir here, but if any of those folks are actually watching what we say and do here, perhaps they would consider earning their keep by actually doing some of these things to protect our University and its reputation.