I assume you have all heard about Manti Te'o and his never-was-alive-so-can't-be-dead "girlfriend." No need to link anything.
Some interesting parallels with IT.
Stage 1: bombshell report is released involving well-known person/people involved in CFB. A detailed report/article is available for parsing and reading and re-reading and debating.
Stage 2: university gets involved by expressing full support and backing of said person/people adding the university to the "target zone."
During stages 1 and 2, there is a media frenzy of writing and opinionating and asking questions and digging for more information and a constant drip-drip-drip of new tidbits of information or rehashing of old tidbits, but always drip-drip-drip including the metastasising of the "sports" story into the "regular" news.
Gist of media "reporting" is that more information is needed; a press conference/interview has been scheduled; everyone is waiting for it.
Stage 3: Press conference/interview cancelled.
Stage 4: all hell breaks loose.
In case you had not heard, Te'o cancelled his interview with ESpin which had been scheduled for today (Thursday). http://www.sbnation.com/college-football/2013/1/17/3886560/manti-teo-interview-espn/in/3648305
A media firestorm has formed.
Did ND learn nothing from IT?