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MMQB - What Brands Should Get in on a Penn State NIL Deal?

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If you were going to be sponsored by someone, who would it be?

Sheetz Gas Station And Convenience Store In Pennsylvania Photo by Ben Hasty/MediaNews Group/Reading Eagle via Getty Images

The name/image/likeness (NIL) sponsorships have been approved by the NCAA, allowing individual players to receive compensation for, well, their name, image, and likeness. Aptly named!

BSD wants to know: which brands should capitalize on this, and sponsor Penn State players?

Now, for the sake of argument, let’s say that a bunch of 18-year-olds are unable to sponsor things they are unable to partake in. So no Yuengling, unfortunately.

But what else you got? Utz? Snyder of Hanover? Sheetz and/or Wawa? Turkey Hill?

What do you think? Where could Penn State leverage NIL deals and really get some of that sweet, sweet corporate sponsorship money?